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	<title>Brookhollow Banter</title>
	<link>http://brookhollow.wordpress.com</link>
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	<lastBuildDate>Tue, 06 Jan 2009 22:04:42 +0000</lastBuildDate>
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		<title>Wanting is different than doing&#8230;</title>
		<description><![CDATA[While at the gym last night I felt like I was in church on Christmas Eve or Easter &#8211; all the regulars ( that would be me) were staring at all those people that you know are only there because they feel obligated to do &#8220;something&#8221; about their health because its the new year.  All [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brookhollow.wordpress.com&blog=1484240&post=83&subd=brookhollow&ref=&feed=1" />]]></description>
		<link>http://brookhollow.wordpress.com/2009/01/06/wanting-is-different-than-doing/</link>
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		<title>Perception IS everything &#8211; or is it?</title>
		<description><![CDATA[Humans are simple.  We absorb information into our brain and it is stored there &#8211; subconsciously. We are quick to judge and often make rash decisions.  Not so great for human kind &#8211; but great for business.  Did you ever wonder why infomercials that air at 3am are so damn successful.  They make you believe [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brookhollow.wordpress.com&blog=1484240&post=76&subd=brookhollow&ref=&feed=1" />]]></description>
		<link>http://brookhollow.wordpress.com/2008/12/22/perception-is-everything-or-is-it/</link>
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		<title>Print collateral &#8211; remember your brand!</title>
		<description><![CDATA[I sold printing for quite a few years prior to owning an advertising firm &#8211; I loved it and was good at it. What I learned is that the power of the printed word IS powerful AND there is a right way to do it and a definite wrong way.
Brochures &#8211; it is imperative that a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brookhollow.wordpress.com&blog=1484240&post=71&subd=brookhollow&ref=&feed=1" />]]></description>
		<link>http://brookhollow.wordpress.com/2008/12/16/print-collateral-remember-your-brand/</link>
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		<title>Learn when to tell a client &#8220;no&#8221;</title>
		<description><![CDATA[Once you&#8217;ve been around the block &#8211; especially in the marketing industry &#8211; you will come across a client or two that try to snowball you, push you to write copy that you know isn&#8217;t in their best interest, or the worse yet &#8211; fill a damn display ad with paragraph upon paragraph of useless [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brookhollow.wordpress.com&blog=1484240&post=65&subd=brookhollow&ref=&feed=1" />]]></description>
		<link>http://brookhollow.wordpress.com/2008/12/12/learn-when-to-tell-a-client-no/</link>
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		<title>Marketing &amp; Advertising ROI  &#8211; HOW???</title>
		<description><![CDATA[I just read a great blog entry at Marketing Professionals about Advertising ROI.  I preach to my clients over and over&#8230;yes and over again that marketing is cumulative. The human mind is easily manipulated. After being subliminally exposed to &#8220;advertising tid bits&#8221; over a period of time &#8211; a light bulb goes off in the gray [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brookhollow.wordpress.com&blog=1484240&post=60&subd=brookhollow&ref=&feed=1" />]]></description>
		<link>http://brookhollow.wordpress.com/2008/12/11/marketing-advertising-roi-how/</link>
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		<title>What is your Strategic Plan&#8230;</title>
		<description><![CDATA[I spent about an hour on the phone with a colleague today. He&#8217;s one of those friends that tells it like it is &#8211; whether you like it or not.  Jim and I have butted heads a few times, but we both agreed that we give each other great business advice &#8211; but we often [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brookhollow.wordpress.com&blog=1484240&post=56&subd=brookhollow&ref=&feed=1" />]]></description>
		<link>http://brookhollow.wordpress.com/2008/12/10/what-is-your-strategic-plan/</link>
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		<title>White Space &#8211; I said &#8220;SPACE&#8221;!</title>
		<description><![CDATA[White space is marketing 101 &#8211; yet it is so under utilized. With the exception of the ever popular Advertorial &#8211; white space is king or queen. I  am a semi-liberal after all.  Why is this void so very important?  Here is what I tell my clients &#8211; over and over again &#8211; albeit sometimes [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brookhollow.wordpress.com&blog=1484240&post=53&subd=brookhollow&ref=&feed=1" />]]></description>
		<link>http://brookhollow.wordpress.com/2008/12/02/white-space-i-said-space/</link>
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		<title>Happy Thanksgiving</title>
		<description><![CDATA[Happy Thanksgiving everyone.  Eat the mounds of turkey, the pounds of potatoes and don&#8217;t even bother lying about eating just one piece of pie.  Everyone knows you can&#8217;t eat just one piece of pie &#8211; or do I just make that up so I don&#8217;t feel like a complete glutton?  Pies are my favorite when [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brookhollow.wordpress.com&blog=1484240&post=47&subd=brookhollow&ref=&feed=1" />]]></description>
		<link>http://brookhollow.wordpress.com/2008/11/26/happy-thanksgiving/</link>
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		<title>The Secret &#8211; but is it?</title>
		<description><![CDATA[Lisie Adamson, by faithful Arbonne rep, just read the book The Secret and feels like many a believer &#8211; just that &#8211;  a believer. Yes, some of the stories in the book are a tad far fetched but the underlying message is clear.
 So what is the deep down secret of this best selling book?  What does it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brookhollow.wordpress.com&blog=1484240&post=43&subd=brookhollow&ref=&feed=1" />]]></description>
		<link>http://brookhollow.wordpress.com/2008/11/25/the-secret-but-is-it/</link>
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		<title>E-Newsletter &#8211; why aren&#8217;t you doing it?</title>
		<description><![CDATA[I write a monthly e-newsletter that has a loyal following.  I&#8217;ve gotten several new clients from my newsletter and often re-interest existing clients.  What makes mine work?
I always make it personal &#8211; I talk about whatever is on my mind at that moment and then tie it into my company, Brookhollow Marketing.  It&#8217;s that six [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brookhollow.wordpress.com&blog=1484240&post=36&subd=brookhollow&ref=&feed=1" />]]></description>
		<link>http://brookhollow.wordpress.com/2008/11/22/e-newsletter-why-arent-you-doing-it/</link>
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