I spent about an hour on the phone with a colleague today. He’s one of those friends that tells it like it is – whether you like it or not. Jim and I have butted heads a few times, but we both agreed that we give each other great business advice – but we often don’t take it right away. Silly stubborn us. Anyway – enough about my thick head. Jim is a great business man and is a big fan of “deep and narrow”. Doing what you do best and only what you do best. He told me that the best work I do is when I’m a strategist. He’s right. I’m a great project manager – I love sinking my teeth into a project and figuring out how to make the Mona Lisa out of a piece of plywood. And…I do.
Am I creative? Yes of course. Do I design a good ad – sure. But what I really love to do is work one on one with a client and solve their marketing dilemmas. I can see the big picture where many can only see the tiny little photo in front of them. I am a dreamer – when someone tells me ‘no’ I laugh. I don’t see limits – I only see possibilities.
So why am I writing about this in my blog? I had one of those light bulb moments. I have had a few of them with Jim. Usually 6 months after he tells me something – this time I’m letting the light bulb shine immediately. I’ve been working on my “Cindy Donaldson Strategic Plan”. What am I really good at….what do I really want to do and more importantly how am I going to get there.
Brookhollow Marketing will continue to grow – but Cindy Donaldson will work more on doing what she loves – being a strategist, a networker and a community leader. I have a team of great creative minds to be the task masters. Jim is right – deep and narrow. Thanks Jim and next we need to work on your strategic plan. Get ready!
