I write a monthly e-newsletter that has a loyal following. I’ve gotten several new clients from my newsletter and often re-interest existing clients. What makes mine work?
I always make it personal – I talk about whatever is on my mind at that moment and then tie it into my company, Brookhollow Marketing. It’s that six degrees of separation thing – everything is somehow related!
I always highlight a client – it allows me to showcase my work, and its a free plug for the people that pay my rent. Highlighting clients is always a good thing in my book
I talk about me and my company – no I’m not shameless, I’m marketing myself and my company. If I’ve been in the news – I put it in there. My e-newsletter is my advertising, I make it work for me.
I talk about my involvement in the community
I have a marketing tips column.
It works because I’ve made it personal, people can leave with some valuable information, I show my work and I show my connections. It’s all about making yourself an expert in your field.
Take the time – write an e-newsletter. They are affordable and they work!
Hi Cindy,
I completely agree with everything you stated. My e-newsletter is also personal, educational and highlights what I do in my business so others can integrate those things as they wish.
And I like your “Highlighting clients”, something that I haven’t done and should do.
Like you, I get readers’ email positive comments all the time, and I am working on puting many of those quotes onto my article signup page (www.AchieveYourIdealBusiness.com) so others can see the value that people get from my articles.
Thanks for sharing the tips!
All the best,
Jason Rosado
Business Coach,
Distinctive Coaching
Website: http://www.AchieveYourIdealBusiness.com
Twitter: http://twitter.com/BizCoachJason
Facebook: http://profile.to/BizCoachJason